FROM THE EDITOR
12:41 pm, Dec 5, 2010
Steamboat Springs and "The Long Arm of the Law"
Daniel Brogan
Kelly Bastone's "The Long Arm of the Law," which takes a look at increased security measures at Colorado ski resorts, has been getting quite a bit of attention. In addition to numerous blog mentions, the article was the focus of an editorial in Friday's Denver Post. That, in turn, prompted a response from the Steamboat Springs ski resort, in the form of a Letter to the Editor at the Post.The good...
3:09 pm, Oct 4, 2010
Just A Little Better
Daniel Brogan
I've long been a proponent of the idea that even the grandest of ambitions are best approached a single step at a time. Which is why my mantra at 5280 has always been "just a little bit better." The idea, of course, is that if you make each issue a little bit better than the last, it won't be long before those small improvements add up to something substantial.It's a formula that's served us well...
3:25 pm, Sep 28, 2010
National Recognition for 5280 Writers
Daniel Brogan
More great news this week: I'm happy to announce that Robert Sanchez's "This is Ted Johnson's Brain" has been included in "The Best American Sports Writing 2010," a national anthology which was published today.Robert's story was one of two in the collection that examined the frightening long-term consequences of football-related head injuries. The other piece was by Jeanne Marie Laskas of GQ....
3:38 pm, Sep 27, 2010
5280's Readership Soars. Again.
Daniel Brogan
Only a few months ago, I was elated to report that 5280's readership had eclipsed all other monthly and weekly publications in Denver. Since then, that lead has continued to grow, and our total audience now rivals some even bigger players in the local media market.According to new figures released by The Media Audit, a leading market-research firm that measures print and broadcast audiences...
11:08 am, Sep 22, 2010
Don't They Fact Check This Stuff?
Daniel Brogan
The following passage in a recent Salon article stopped me cold:"Don't they fact-check this stuff?"...First, that question about fact-checking: four times out of five, the answer to it is "No, they don't." Much of the public still believes that "fact-checking" is actually a routine part of news journalism, and most journalists aren't in any rush to bust the myth, but myth it is.There are two...
9:27 am, Aug 21, 2010
The Power of Subtlety
Daniel Brogan
I had to smile when I came across this blog post from Seth Godin this morning: Subtle is a cousin of beautiful. Subtle design and messaging challenge the user to make her own connections instead of spelling out every detail. Connections we make are more powerful than connections made for us. If Amazon and Zappos had been called "reallybigbookstore.com" and "tonsofshoes.com" it might have made...
12:57 pm, Jul 18, 2010
5280 and the Early Days of the Garmin Transitions Cycling Team
Daniel Brogan
Here's a cool segment from this weekend's coverage of the Tour de France where Jonathan Vaughters recalls starting what is now one of the world's elite pro cycling squads with the help of a little magazine in Denver. Go Argyle!
4:12 pm, Jun 30, 2010
What Denver Is Reading
Daniel Brogan
As I alluded to in a previous post, we recently received the results of market study conducted by an independent research firm that measures the total readership of Denver's many print publications. Their findings, quite honestly, represent a seismic shift in the local media market.For years, the weekly or monthly publication with largest readership in Denver was Westword. That’s hardly...
6:56 am, Jun 8, 2010
The Value of Paid Circulation
Daniel Brogan
Folio, the leading publication covering the magaine industry, recently asked me why local magazines with paid circulation models seem to by thriving in a time when the market is being flooded with freebie upstarts. Here's what I had to say: “In this kind of an economy, a paid circulation model is more of an asset than ever—for a couple of reasons,” says Dan Brogan, current president of CRMA and...
11:31 am, Mar 25, 2010
Magazines Bouncing Back
Daniel Brogan
After a rough couple of years, magazine ad sales are bouncing back: It's only March, but Hearst Magazines' chief marketing officer, Michael Clinton, expects ad sales for his titles will be burning up this summer. Sales for April rose 12% compared to the same period last year. Now Clinton says May will be even better. Ad sales across 13 of Hearst's main titles are already up 17% for May, he says...
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